Proximo Spirits announced Matt Deegan joined as its Chief Sales Officer for the U.S. and Canada effective July 31. He brings two decades of experience to the role. Deegan joined Constellation Brands in 2016 as Senior Vice President, Sales, for the company’s wine and spirits division, where he was responsible for managing 19 states. Before joining Constellation Brands, he held a number of senior leadership roles in sales and marketing, with increasing responsibility at Campari, Beam Suntory and Southern Wine and Spirits. His role will include building the company’s tequila and whiskey portfolio across on-premise and leading its digital transformation.