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Diageo Acquires Rhode Island Brand Loyal 9 Cocktails

By April 15, 2021Rhode Island, Top News

Newly acquired by global drinks supplier Diageo, the Loyal 9 vodka-based, ready-to-drink canned cocktail brand was founded in 2018, an extension from the Sons of Liberty Beer & Spirits Co. portfolio of products based and produced in South Kingstown, Rhode Island.

Diageo acquired Loyal 9 Cocktails made by South Kingstown’s Sons of Liberty Spirits Co., as announced on April 13.  The ready-to-drink brand was launched in 2018 by the Sons of Liberty team, who have been producing craft whiskies, spirits and beer since 2011. Each at 9% ABV, Loyal 9’s vodka-based cocktails are made with 100% real fruit and are gluten-free, with flavors including Lemonade, Cranberry Lime, Lemonade + Iced Tea, Mixed Berry Lemonade and Watermelon Lemonade, among them. Mike Reppucci, CEO of Sons of Liberty Spirits Co., said, “True to Loyal 9’s revolutionary roots, we created this brand to introduce something even better for our consumers. It’s been a fantastic adventure to create and lead Loyal 9’s development to this stage, and we’re excited to be passing the baton to Diageo to take this great brand to the next level.” Debra Crew, President, Diageo North America, said, “Loyal 9 hits an RTD ‘sweet spot,’ merging American consumers’ growing appreciation for better-quality ingredients with the full-flavor lemonade they love, and a classic Americana feel. We have a clear strategy to build and diversify our RTD offerings across price points and consumer segments, and Loyal 9 is a great addition to our portfolio.”

 

 

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