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Dichello Distributors Launches New Brands in Local Market

By December 26, 2020Connecticut, Top News

Dichello Distributors welcomed four new seltzer brands to Connecticut heading into 2021: AriZona SunRise Hard Seltzer, Bud Light Seltzer Lemonade, Merchant’s Hard Lemonade and Hard Peach Tea and Michelob Ultra Organic Seltzer. New from Heineken USA and Hornell Brewing Co., an affiliated entity of AriZona Beverages, is a refreshing take on a hard seltzer made with a splash of real fruit, AriZona SunRise Hard Seltzer. In four flavors – Mucho Mango, Cherry Punch, Lemon and Grapefruit – each contains 100 calories per 11.5-ounce can and has an ABV of 4.6%. It is also gluten-free, low in carbs (2-4g per can) and contains no added sugar. Bud Light Seltzer Lemonade is a 2021 innovation on bubbly, capitalizing on the opportunity to grow the seltzer segment with a more flavorful option. Four bold new flavors – Original, Strawberry, Black Cherry and Peach – round out the new Bud Light seltzer flavors in a variety pack. Each is 100 calories, less than 1 gram of sugar and 5% ABV per 12 ounces. Merchant’s, a new line of sparkling hard lemonades and teas lightly sweetened with honey and barrel-aged flavor, comes from Heineken USA. Merchant’s Hard Lemonade and Hard Peach Tea are crafted with barrel-aged flavor to deliver soft tones of vanilla and oaky flavor that create a more mature, complex taste. Michelob Ultra Organic Seltzer joins the seltzer category with its unique flavors, proprietary six-time filtration process and USDA Organic Certification. Each 12-ounce serving contains only 80 calories, 0g sugar, 0 carbs and 4% ABV, available in Cucumber Lime, Spicy Pineapple and Peach Pear.



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