BEVCOMMUNITY

Connect with the local beverage industry. Trade news, trends and insights.

Dos Equis Launches Sales Program to Support Restaurant Workers

By March 25, 2021Top News

Restaurant workers have been among the hardest hit by the global pandemic, with many bars and restaurants forced to shut permanently. Dos Equis launched a charitable promotion in February, extending through June, matching every purchase of the brand with a $1 donation to the Restaurant Workers’ Community Foundation (RWCF). Beer drinkers can do a “Dos of Good” when purchasing Dos Equis through the on-premise program, activated when consumers purchase Dos Equis and upload their receipt to DosEquis.com/ADosofGood. The act triggers a $1 donation from Dos Equis to RWCF. “A Dos of Good” merchandising materials to support the programming include a poster, table tent, banner, digital images and menu stickers to drive awareness.

 

« | »