Restaurant workers have been among the hardest hit by the global pandemic, with many bars and restaurants forced to shut permanently. Dos Equis launched a charitable promotion in February, extending through June, matching every purchase of the brand with a $1 donation to the Restaurant Workers’ Community Foundation (RWCF). Beer drinkers can do a “Dos of Good” when purchasing Dos Equis through the on-premise program, activated when consumers purchase Dos Equis and upload their receipt to DosEquis.com/ADosofGood. The act triggers a $1 donation from Dos Equis to RWCF. “A Dos of Good” merchandising materials to support the programming include a poster, table tent, banner, digital images and menu stickers to drive awareness.