The National Football League (NFL) and E. & J. Gallo Winery (Gallo) announced that Gallo will be the Official Wine Sponsor of the NFL in a multi-branded, multiyear agreement. The partnership is structured to engage NFL fans and will include opportunities for local team activation, player imagery and appearances, on-site presence at premiere events, and broadcast, digital and social content from NFL Kickoff through the Super Bowl. Gallo’s Barefoot brand will kick off the partnership. Full activation and consumer-facing materials will launch in August 2022. Founded in 1933 by brothers Ernest and Julio Gallo, E. & J. Gallo Winery is a family-owned company, whose brands include Apothic, Barefoot Wine, Black Box, J Vineyards & Winery, La Marca, Orin Swift, New Amsterdam Vodka, RumChata and High Noon, along with partnerships with esteemed family-owned brands such as Allegrini, Argiano, The Dalmore, Diplomático, Don Fulano and Gruppo Montenegro.