Edrington celebrated the holiday season with the launch of its charitable giving campaign, #Wrapped in Good, through which it will donate funds to eight charities worldwide. In partnership with retailers across the country, Edrington has set the goal to raise $50,000 for these charitable organizations, which include Dream Project, National Park Foundation, One Tree Planted, National Urban League and World Central Kitchen. Beginning in October and running through Jan. 15, Edrington will donate $5 for each purchase of a product from the Edrington family of brands to a charity of the customer’s choosing. Rhode Island retailers have promoted the initiative throughout the holiday season, with floor displays, posters, vouchers and shelf talkers provided by Edrington. When customers purchase an Edrington product, they can scan the QR code found on the voucher or visit Edrington’s website to select which charity they would like Edrington to donate $5 to on their behalf.
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- A #Wrapped in Good poster displayed at Gold’s Wine & Spirits in Middletown.
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- A #Wrapped in Good poster displayed at Joyal’s Liquors in West Warwick.
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- A shelf talker displayed near Highland Park Scotch Whisky at Haxton’s Tollgate Liquor in Warwick.
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- A shelf talker near Partida Tequila at Haxton’s Tollgate Liquor in Warwick.
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- A shelf talker at Quisqueya Liquors in Providence for Brugal 1888 Rum.
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- A shelf talker for The Glenrothes 12 Year Old Scotch Whisky at Joyal’s Liquors in West Warwick.
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- A shelf talker displayed near Edrington brands at 1776 Liquors in Bristol.
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- A poster for the #Wrapped in Good campaign at Heritage Liquors in Cranston.
