Skip to main content

BEVCOMMUNITY

Connect with the local beverage industry. Trade news, trends and insights.

Edrington’s Wrapped in Good Campaign Comes to Connecticut

By December 25, 2020Connecticut, Top News

Edrington celebrated the holiday season with the launch of its charitable giving campaign, #Wrapped in Good, through which it will donate funds to eight charities worldwide. In partnership with retailers across the country, Edrington has set the goal to raise $50,000 for these charitable organizations, which include Dream Project, National Park Foundation, One Tree Planted, National Urban League and World Central Kitchen. Beginning in October and running through Jan. 15, Edrington will donate $5 for each purchase of a product from the Edrington family of brands to a charity of the customer’s choosing. More than 20 Connecticut retailers have promoted the initiative throughout the holiday season, with floor displays, posters, vouchers and shelf talkers provided by Edrington. When customers purchase an Edrington product, they can scan the QR code found on the voucher or visit Edrington’s website to select which charity they would like Edrington to donate $5 to on their behalf.

 

 

« | »