BEVCOMMUNITY

Connect with the local beverage industry. Trade news, trends and insights.

Flor de Caña Rum and One Tree Planted Partner

By December 24, 2021Top News

In occasion of #GivingTuesday on Nov. 30, 2021, Flor de Caña Rum and One Tree Planted reaffirmed a shared commitment to raise awareness on the importance of reforestation, organize tree planting events around the world and inspire consumers, bartenders and the general public to donate through the One Tree Planted platform, which guarantees that one tree will be planted for every dollar received. In turn, Flor de Caña will match all donations received in order to have a greater impact. Flor de Caña’s global campaign, titled “Together for a Greener Future,” also includes a series of activations with retailers, bars, restaurants and on social media (#TogetherForAGreenerFuture) to engage eco-conscious consumers who want to be part of a good cause and help restore forests around the world. Flor de Caña has planted 800,000 trees since 2005, and has pledged to plant more than one million trees by 2025. Flor de Caña is also the world’s only Carbon Neutral and Fair Trade-certified spirit; it captures and recycles all CO2 emissions during the fermentation process and uses 100% renewable energy to distill its rum.

 

« | »