Fratelli Branca will launch its own import company in the United States in “early 2019.” The new venture, Branca USA, will be based in New York City and transition from 15-year-long importing and marketing partner Infinium Spirits. Steve Brecher was named Chief Executive Officer for the new entity. Branca USA expects current distribution partnerships across the United States to continue without disruption. Patrick Piana, CEO, Fratelli Branca, said, “Infinium Spirits has been an outstanding partner over the years. The growth of the Fratelli Branca portfolio in the United States is a credit to Infinium Spirits.” The company also announced Fratelli Branca had signed a long-term partnership with Young’s Market Company to distribute the brands in Young’s West Coast markets.