Grey Goose and the Recording Academy® announced a new multi-year partnership, naming the vodka as the “Official Spirit Partner of the 64th Annual Grammy Awards,” to be held on Jan. 31. To kick off the inaugural year of the partnership, the brand will be celebrating the unique style and expression of each of this year’s nominees, both on and off the red carpet, starting with a new signature cocktail: The Grey Goose Passion Drop. The festive libation is composed of Grey Goose vodka, ginger syrup, fresh passionfruit purée, and garnished with a lemon twist to honor all the winners going home with gold on Grammy night, a statement said. The Grey Goose Passion Drop will have a featured presence throughout several key Grammy Week events, including the Nominees Reception, Clive Davis’ and the Recording Academy’s Pre-Grammy Gala and the Grammy Celebration. The cocktail will also be served at select bars and restaurants nationwide and can be recreated at home.