Mike Depasqua from Beam, Inc.

Mike Depasqua from Beam, Inc. presented the Hartley & Parker sales team with its newly added Velvet Cinn from its line of Cruzan rums. The product addition offers a premium rum option in the growing rum horchata market. Horchata is a milky drink that originates from Mexico and is especially popular when mixed with rum. Cruzan Velvet Cinn takes the naturally sweet flavor a step further by adding a robust and lingering taste of cinnamon.