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Heineken and Soccer Team Up for Consumer Marketing Campaign

By January 13, 2017Top News

soccerHeineken continues to support its relationship with UEFA Champions League (UCL) and Major League Soccer (MLS). Beginning March 1, Heineken launches a “fully-integrated, 360-degree” retail and on premise program called “They Score, You Score,” offering LDA+ consumers chances to win prizes with every goal scored during every UCL and MLS match.  A national television campaign featuring renowned UCL Team Manager Jose Mourinho supported by legendary UCL champion and reigning MLS Most Valuable Player, David Villa, will launch alongside digital and social media, account activation and merchandising to support consumer engagement, store traffic and repeat purchase. Heineken has also created a mobile soccer hub to be the portal for all information on both soccer leagues and matches including play schedules, countdown to match days, live score updates, the latest world soccer news and special offers. Digital and social content will promote the program and prizes via @HeinekenSoccer.

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