Ahead of the worldwide release of Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios and Sony Pictures Entertainment’s Spectre this autumn, Heineken® today announced the latest chapter of its global partnership with the iconic James Bond film franchise. Heineken’s integrated “Spectre” campaign invites consumers into the world of James Bond. Fans are given access to exclusive behind-the-scenes “Spectre” content, classic Bond films to download, a social campaign, in-store promotions, and local market activations. The new TVC also features Daniel Craig as James Bond. The campaign builds on a 17 year partnership between Heineken and the Bond franchise that spans seven Bond films, from “Tomorrow Never Dies” to “Spectre.” Using their mobile phone, consumers simply scan the logo on each pack to unlock exclusive behind-the-scenes footage.