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Heineken CoolerPack Returns

By June 1, 2018Top News, New Products

Don’t mess with success—do it again. Heineken is re-launching their “CoolerPack,” an 18-pack cardboard container that allows consumers to chill their Heineken by simply removing the top of the case and adding ice. The CoolerPack proved to be a smash success last summer, bringing convenience and occasion-based purchase choice to beer drinkers everywhere. Ideal for backyard parties and tailgating.





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