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Heineken USA Debuts New 8.5 oz. Slim Can

By January 28, 2014Top News, New Products

Heineken USA is introducing the first 8.5 oz. slim can format in the premium price segment beginning March 1, 2014. The Heineken 8.5 oz. Slim Can 12-packs will roll out at retail outlets across the country capitalize on the spring, summer and on-the-go outdoor occasions. SlimCan_WindowClingThe company said convenience store sales are fueling “explosive growth in 2012, growing 356% in case volume and 522% in dollar volume and now represents an 8.2M case segment and growing.”

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