Heineken USA is introducing the first 8.5 oz. slim can format in the premium price segment beginning March 1, 2014. The Heineken 8.5 oz. Slim Can 12-packs will roll out at retail outlets across the country capitalize on the spring, summer and on-the-go outdoor occasions. The company said convenience store sales are fueling “explosive growth in 2012, growing 356% in case volume and 522% in dollar volume and now represents an 8.2M case segment and growing.”