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Heineken USA Announces New Marketing Venture

By September 29, 2016Top News

567030217.heineken.usa.logoHeineken USA has announced the Five Points Trading Company, a new arm aimed at “incubating a range of popular global beers in the U.S.” The global beer brands under Heineken’s Five Points Trading Company include Red Stripe, Tiger, Birra Moretti, Affligem, Murphy’s Stout, Prestige, Sagres, and Mort Subite. The Five Points Trading Company will take effect on January 2017, as the beer brands are currently distributed via other importers and their current contracts expire end of 2016. The new venture will be led by General Manager Charles (Chas) Littlefield. Through the Five Points Trading Company Heineken USA will utilize the company’s resources and establish a distribution network.

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