Heineken USA launched Dos Equis “Taste Adventure All Summer” promotion program, which will begin May 1. Promotions include an off-premise sweepstakes featuring Dos Equis Summer Can Buckets supported through a sweepstakes mobile entry and social media POS to support the program. On-premise accounts can access able tents and Dos Equis streamers with promotions information. “By promoting Mexican Imports like Dos Equis, retailers can generate more volume and dollar growth during key summer drinking occasions,” said Andrew Katz, VP of Marketing for Dos Equis. “To attract consumer interest in store, we are offering retailers a new merchandising solution for cans as well as exciting Summer-themed POS featuring the perfect outdoor summer drinking occasion. Dos Equis velocity outperforms the category during the summer selling season, and this summer we have the program to leverage this trend.”