More than 40 associations and companies representing all three tiers of the alcohol industry joined together with community groups to launch “We Don’t Serve Teens,” an education campaign aimed at continuing progress on reducing underage drinking by stopping teens’ access to alcohol. Originally launched in 2006, We Don’t Serve Teens is a national, multifaceted initiative that invites consumers, businesses and organizations to join together to bring an end to underage drinking. While the campaign has been refreshed, its core message remains: “Don’t serve alcohol to teens. It’s unsafe. It’s illegal. It’s irresponsible.” As part of the campaign, this important underage drinking message will be seen in liquor stores and restaurants, heard on radio stations and shared by popular online influencers. Parents and other adults are also encouraged to participate by engaging with the campaign online. To learn more, visit WeDontServeTeens.org.