Proximo Makes Market Entry of New Brand Extensions

Mancini Beverage – Rhode Island Distributing division welcomed new line extensions from Proximo Spirits’ portfolio. On Dec. 1, The Kraken Gold Spiced Rum, 35% ABV, launched its second expression, an amber-colored rum, nationwide. It builds off the success of The Kraken Black Spiced Rum launched in early 2010 with a rich, spicy flavor. Named for the legendary sea monster, The Kraken is a blend of Caribbean rums in eye-catching packaging. Proper No. Twelve Irish Apple Whiskey was set to launch in January. Conor McGregor and Proper No. Twelve’s Master Distiller David Elder set out to craft something flavorful that stays true to their Irish roots. Proper No. Twelve Irish Apple Whiskey is a blend of award-winning Proper No. Twelve Irish Whiskey and natural apple flavor, resulting in “liquid gold that is smooth to the core” with a crisp, fresh Irish apple finish. Maestro Dobel continues to innovate in the tequila category, unveiling Maestro Dobel 50 Silver Oak Edition. In celebration of the Northern California winery’s 50th anniversary, this spirit is a luxury Extra Añejo tequila finished in Silver Oak Cabernet Sauvignon wine barrels.Tincup’s oldest whiskey celebrates Colorado’s tallest mountain peaks: Tincup Fourteener is a 14-year bourbon cut with Rocky Mountain spring water and named after the state’s 54 mountain ranges higher than 14,000 feet with a public stewardship effort behind it.

: The Kraken Gold Spiced Rum will be supported via a media budget, programming, point of sale materials, and public relations and influencer activations set for 2023.

: Proper No. Twelve Irish Apple Whiskey is a blend of award-winning Proper No. Twelve Irish Whiskey and natural apple flavor, for a crisp, fresh Irish apple finish.

: Maestro Dobel 50 Silver Oak Edition is a collection of smooth and complex ultra-premium tequilas, created to celebrate founder Juan Dobel’s 50th birthday and other half-century milestones, including Silver Oak’s monumental 50th year.

: As part of the launch, Tincup Fourteener is donating $14,000 to the Colorado Fourteeners Initiative, an organization that protects and preserves the natural integrity of Colorado’s 54 peaks over 14,000 feet in elevation through active stewardship and public education.