A September Allied Market Research report forecasts growth for IPAs globally. The India pale ale market accounted for $32.91 billion in 2018 and is projected to garner $70.13 billion by 2025, registering a CAGR of 11.4% during the forecast period. The on-trade segment held the largest share in 2018, contributing more than three-fifths of the global India pale ale market, crediting “unique sale strategies adopted by bars, restaurants, coffee shops and clubs.” The off-trade segment is projected to register the fastest CAGR of 12% during the forecast period. The 21- to 35-years-old segment held the largest share in 2018, accounting for more than half of the global India pale ale market and is projected to register the fastest CAGR of 11.9%, due to an increase in off-premise spending “owing to the rise of pub and nightlife culture among millennials.” Europe held the largest share, followed by North America.