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IWSR Drinks Market Analysis Report Outlines New Trends

By August 26, 2019Top News

Global changes in consumer behavior, technology, economics and environmental stewardship are driving innovation in the beverage alcohol industry, according to a July IWSR Drinks Market Analysis Annual Global Trends Report. Among current and emerging trends identified by IWSR research are: new entry-level brands are helping aspirational consumers in developing markets to discover unfamiliar beverage alcohol categories; in developed markets, premiumization is driving consumers toward crafted products and local brands; personalized experiences connecting curious consumers to their favorite drink categories; wine education continues to spread in developing markets, especially throughout Asia; and consumer interest in wellness has fueled development of no- and low-alcohol products, and “better-for-you” beverages that are low-calorie, sugar-free, gluten-free and include healthy ingredients.



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