Skip to main content


Connect with the local beverage industry. Trade news, trends and insights.

IWSR Wraps Up Trends in Annual Review Reporting

By January 23, 2020Top News

IWSR analysts announced industry highlights from a 2019 year in review. Hard seltzers, or hard sparkling water, were a dominating force, accounting for nearly half (43%) of the entire U.S. ready-to-drink category. Combined, hard seltzers and other canned seltzer-like products drive the total ready-to-drink category, making it the fastest-growing beverage alcohol category in the U.S. Hard seltzer consumption is forecasted to triple by 2023. The global demand for tequila will expand by more than 20% over the next five years as well. Indian whisky dominated the global whisky category; hard coffee made new gains; gin continued its global growth; and rosé remains strong for the foreseeable future.




« | »