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Johnnie Walker, Smirnoff Named to Interbrand’s “Best Global Brands”

By November 28, 2014Top News

Johnnie Walker Red LabelSmirnoffDiageo was represented on the Interbrand “Best Global Brands” list by two of its core brands, Johnnie Walker and Smirnoff. This ranking of the top 100 most valuable global brands contains only six brands in the alcohol sector, including the two from Diageo. With a brand value of $4,823 million according to Interbrand, up two percent from the 2013 report, Johnnie Walker was recognized for “its versatility and its strategy rooted in innovation, leadership and storytelling.” Smirnoff’s brand value increased by eight percent, from the 2013 report, to $4,609 million in recognition of its standing as the world’s leading premium vodka. Interbrand released the fifteenth annual report last week, and presented the awards at a ceremony held at the New York Stock Exchange.

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