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Purity Vodka and Absolut Company Settle Dispute

By November 28, 2014Top News

Vodka on IceSweden’s Purity Vodka AB and The Absolut Company AB have settled a number of court cases that had been ongoing in that country, as well as in the U.S., since early 2014. The settlement applies to the use of the trademark Purity Vodka and its validity in Sweden and in the U.S., as well as the right to use the descriptive word “purity,” that is the quality to be “pure,” in marketing. Both parties have now withdrawn their claims in these court cases. The settlement means that Purity Vodka AB can continue its use of the trademark and that both parties freely may use the word “purity” as an expression to characterize a quality in marketing. Both parties have expressed that they are content with the settlement.

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