Kahlua unveiled a new look to appear on shelves and back bars beginning in September, lending “a more premium and modern feel to the brand’s entire portfolio.”

The new bottle has a more “confident” posture, a metallic twist-off cap and an optimized logotype, resulting in a sharper, more appealing look that remains distinctly Kahlúa. The new Kahlúa shippers have been designed for optimal “pop” when stacked at retail. The base brand shipper is a bold red, incorporating the brand’s signature “Delicioso” banner, and a large “Rum & Coffee Liqueur” call-out below the case cut line. Especial and permanent Flavors, such as Cinnamon Spice, French Vanilla, Mocha and Hazelnut, have been designed to telegraph a warm, coffee house feel.  Limited Edition Flavors for Holiday are festive and can be used to build impressive displays.

“Kahlúa is one of the most recognized brands in the industry,” noted Brand Director Michelle Sanders. “Our goal through this visual upgrade is to incorporate subtle changes that enhance the appeal of the brand and reinvigorate it, without taking away from the iconic character that is Kahlúa.”

The new enhancements will be made for the entire Kahlúa line-up and will flow into retail and on-premise outlets as current inventory is depleted.