KEEL Vodka, co-founded by Rhode Island entrepreneurs Bill Dessel and Tom McGowan and former New England Patriot Matt Light added three food and beverage industry veterans to the company’s advisory board in July. Tom Flocco, President and COO of Utz Quality Foods and former CEO of Beam Suntory; Ari Soroken, former CFO of BAI Brands; and Chester Brandes, former President and CEO of Imperial Brands. Inc. “I immediately knew they were on to something,” says Brandes. “With KEEL you can have the satisfaction of enjoying a martini or two without the effects of the heavy alcohol content in other vodkas.” KEEL Vodka is a low ABV (23.8%), low calorie (58/serving) with no carbs or sugar. It was the first spirits brand to feature a nutrition label on its bottle.