Guarachi Wine Partners has launched King Malbec, a fresh brand of Argentine Malbec targeting millennials. Crafted by well-known Argentina winery Bodega Norton, King Malbec playfully dubs itself the “almighty sovereign of the vines” and the packaging features royal caricatures that honor Mendoza, the “kingdom” of Malbec. The deep-red 2014 varietal is 100% Malbec with aromas of ripe red fruits, cassis and pepper; the juicy palate has friendly tannins and spicy notes