New in the fast-growing bitters category, the amaro Zucca Rabarbaro has launched nationwide, marketed by Disaronno International. Based on the rare Chinese rhubarb and natural herbs, the unique, bittersweet taste of the century-old elixir is especially popular among mixologists. The newly launched Zucca Rabarbaro has a higher alcohol content (30% ABV), allowing for the digestif to act as a cocktail base or even to be enjoyed neat. Founded by Ettore Zucca in 1845, and rediscovered by descendant Carlo Zucca in 1919, this unique liqueur is now poised for discovery here.