Craft Brew Alliance, Inc., an independent craft brewing company, announced that Ken Kunze has been appointed chief marketing officer. Kunze, a seasoned marketing executive with more than 25 years of leadership experience in the consumer packaged goods, beer and beverage industries, joined the company on November 4, 2013, reporting to Andy Thomas, President of Commercial Operations. As CMO, Kunze will be responsible for the marketing and management of CBA’s dynamic portfolio of brands, including Widmer Brothers Brewing, Redhook Brewing, Kona Brewing Co.,Omission and Square Mile Cider Company, as well as oversee innovation and new brand development. Kunze previously held marketing leadership positions at Sabra Dipping Co. and Heineken USA.