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La Rubia Blonde Ale Comes to Connecticut

By December 23, 2019Connecticut, Top News

La Rubia Blonde Ale began distribution in Connecticut via Dichello Distributors, Inc., this past fall. Created with the vision of the “perfect beer for family and friends gatherings,” the Puerto Rican father-and-son duo Luis and Pops Brignoni launched La Rubia in Florida a couple of years ago, recently adding new states to its distribution footprint. The launch of La Rubia Blonde Ale in New York and Connecticut focuses on connecting La Rubia Blonde Ale with the Hispanic consumer and introducing the new Latin flavor to the community. “We see a real opportunity for growth for La Rubia Blonde Ale among U.S. Hispanic adults, whose flavor profile preferences trend toward easy-drinking, light-colored and with sabor! brews that can be enjoyed at any occasion,” said Marimé Riancho, Senior Brand Director, La Rubia Blonde Ale. The brand has experienced double-digit growth in the last three years, with a launch strategy into new markets to include packaging and point-of-sale collateral, in-store sampling opportunities, tasting events, out-of-home advertising, media relations outreach and social media engagement.

 

 

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