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Latitude Beverage Reaches Milestone Annual Spirits Sales

By January 24, 2023Top News

Latitude Beverage, a Boston-based company behind the wine brand 90+ Cellars, said it marked the end of the year with 50% year-over-year growth and spirits sales reaching $10 million. The company’s spirits brands include the award-winning Wheel Horse Whiskey, Steel 43 Vodka, Tequila Zarpado and Copper & Cask. An independent company and Asian American- and Pacific Islander-owned, Kevin Mehra founded Latitude Beverage in 2007 with a goal of making high-end wine more accessible by sourcing from highly rated wineries and bottling under its own labels. Latitude Beverage products are distributed in 32 states—currently with around one-third of those states new in 2022—representing “significant distribution expansion with more room to grow.” Latitude Beverage spirits brands have also recently undergone rebranding and package redesign, distributed in Connecticut via Latitude Beverage Co. and in Rhode Island by East Coast Beverage.

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