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Lenny’s Lemonade Celebrated as Second Summer Sales Begin

By April 25, 2023Connecticut, Top News
Named for the iconic Branford seafood destination, Lenny’s Lemonade canned vodka cocktail offers a 5% ABV mix of craft vodka, Meyer lemons and a slight fizz.
Named for the iconic Branford seafood destination, Lenny’s Lemonade canned vodka cocktail offers a 5% ABV mix of craft vodka, Meyer lemons and a slight fizz.

Named for the iconic Branford seafood destination, Lenny’s Lemonade canned vodka cocktail offers a 5% ABV mix of craft vodka, Meyer lemons and a slight fizz.

Murphy Distributors is building off the success Lenny’s Lemonade enjoyed in its first year in market as the warmer weather returns. “The Lenny’s Lemonade brand was a huge success for us last summer,” said Branford-based Murphy Distributors’ Matthew Murphy. “Now, we have our goals set on another level … We were the third-highest-selling SKU in big-box stores last year.” Lenny’s Lemonade is a premium lemonade and vodka ready-to-drink product, encompassing the flavor and lifestyle of the Connecticut shoreline. Crafted to provide a balance of sweet and tart flavors, the product launched in both on- and off-premise in 2022. “Since the launch of Lenny’s Lemonade last summer, we’ve received overwhelming positive feedback from customers,” Murphy said. There is optimism, he said, that the brand will continue to grow its market share despite the RTD category’s continued boom. Plans for Fourth of July and U.S. Open Tennis Championships commemorative cans are set to hit the shelves this summer. Murphy is also working on custom shipping boxes for Lenny’s Lemonade to increase brand awareness throughout the state. “Lenny’s [Indian Head Inn] is a summer staple of Branford and the shoreline—now it is time to make Lenny’s Lemonade equally as iconic,” Murphy said.

 

 

 

 

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