Mad March Imports has partnered with BevBiz Marketing to launch Mad March Hare Irish Poitin. The small batch, premium poitin is a “versatile spirit that pays homage to the heritage of the traditional Irish spirit with a smooth finish.” The poitin is distilled in a copper pot still, using malted barley with an age-old recipe.

“We’ve worked with Mad March Hare to design and implement a strategy specific to each market that is mutually beneficial for both the brand and its distributor partners,” Bob MacNevin, COO of BevBiz Marketing, said. “We also have developed an outstanding fleet of ‘feet on the street’ in the form of Mad March Hare brand ambassadors who have hit the ground running to secure distribution in select markets.” Mad March Hare Irish Poitin is distributed via Opici Family Distributing in Connecticut and Horizon Beverage/Fradin Division in Rhode Island.