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Makers of Smoke Lab Vodka Expand U.S. Presence

By June 25, 2021Top News

New Delhi, India-based NV Group announced the establishing of NV Group USA, appointing Mike Ginley as President. Ginley, an experienced beverage industry executive, joined with a track record of successfully building premium spirits brands in large multi-national organizations and for entrepreneurial companies. Under Ginley’s leadership, NV Group USA’s mission is to build the company’s portfolio of premium beverage brands in the U.S. starting with the 2021 launch of Smoke Lab Vodka. The roll out of its full portfolio of premium spirits brands produced in India at the company’s 10 distilleries and breweries will follow which includes vodka, gin, rum, whiskey and RTDs. NV Group USA’s 24-person full-time sales team will manage key accounts and support a network of national distributor partners. In addition, NV Group India is investing $10 million in annual U.S. marketing support to drive trade push and consumer pull through advertising, POS visibility, consumer sampling, public relations and social media.

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