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Mexican Beer Imports Lead in Recent Consumer Data

By August 24, 2022Top News

CGA by NielsenIQ’s latest On Premise User Survey (OPUS) research reported growth of the Import Beer subcategory across bars and restaurants in the U.S. In On Premise, the most recent analysis of its category data showed imports represent over a fifth (21.9%) of Total Beer in dollar sales. The Import category grew by +1.7 percentage points compared to the same period a year ago (Q2 2022 versus Q2 2021). Both packaged and draft formats contributed to the growth in share of the category. As the category continues to stabilize and return to pre-COVID-19 numbers, imported beer sales were up +0.86 percentage points comparing the most recent 52-week period ending in May versus the same year period ending in May 2020. Mexico, ranked fourth in highest beer-producing countries in the world, represents 67.6% of all imported beer sold in the U.S. On Premise market. Mexican imports’ volume growth year-to-date is up significantly compared to 2021, showing +106% volume, ranking the most likely to be ordered by respondents, 53.8% of beer drinkers. Germany (41%), Belgium (32%) and Ireland (27%) maintained the next most popular spots.

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