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Newcastle Brown Ale Partners with MasterChef Winner

By May 20, 2018Top News

Newcastle Brown Ale is releasing a series of grilling recipes in partnership with “MasterChef” Season 7 Champion Shaun O’Neale. To kick-off summer grilling season, O’Neale created 10 signature grilling recipes that incorporate Newcastle Brown Ale, from savory dishes like smoked brisket and oyster Rockefeller to sweet desserts such as bread pudding and ice cream. Each recipe complements the “flavor and finish that is the hallmark of Newcastle Brown Ale” and were created with the home chef in mind to offer a mix of simple, out of the box recipes. At retail, custom-designed POS materials including case cards, recipe cards, aprons and Newcastle Brown Ale branded barbecue grills along with life-size standees of O’Neale are elements so the marketing campaign along with appearances and digital media components.

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