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Heineken USA Relaunches Newcastle Brown Ale

By February 21, 2019Top News

Heineken USA announced the March 2019 relaunch of Newcastle Brown Ale brewed by Lagunitas Brewing Company, a new brew that celebrates the “Altogether Uncommon” by bringing together a unique blend of pale and roasted malts with American hops. To support the launch, along with highly targeted digital outreach, the team is leading with retail sampling, brew tastings at community events and fan influencer engagement. In addition, a range of POS and merchandising materials for both retail and on-premise accounts will be available. Newcastle Brown Ale is produced at Lagunitas’ breweries in Petaluma, California and Chicago, Illinoi. The new brew is available in 12oz x 6, 12 and 24-pack bottles and a 7.75-gallon slim steel keg. The brand will continue to be marketed by Heineken USA and distributed through its network.

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