Newcastle Brown Ale offered a new look for its beer fans in the United States under management of the Five Points Trading Co. in White Plains, N.Y., a Heineken venture aimed at cultivating premium imported beer brands. Newcastle Brown Ale’s new primary and secondary packaging highlights gold, blue and orange colors of the brand identity for improved visibility in retail. Five Points says it it is also is reducing the number of SKUs available to focus sales and marketing efforts against the brand’s core retail and on-premise formats. To coincide with the debut of Newcastle Brown Ale’s new look, production of Newcastle Brown Ale has officially moved from the John Smith’s Brewery in the United Kingdom to the Zoeterwoude Brewery in Holland. Newcastle Brown Ale, 4.7% ABV, is available in 6-, 12-, and 24- 12oz. bottle packs and on-premise, 20L BrewLock keg and 50L standard keg.