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Noble Oak Campaign Supported Across State Retailers

By December 26, 2022Rhode Island, Top News

Mancini Beverage and Noble Oak Double Oak Bourbon Whiskey showcased the bourbon brand’s environmental efforts in a November point-of-sale (POS) program at on- and off-premise locations across Rhode Island. For each bottle sold, the brand plants a tree in partnership with One Tree Planted. Noble Oak Double Oak Bourbon Whiskey is a unique award-winning bourbon finished with sherry oak sourced by the Master of Wood at Edrington, producers of the world’s finest single malts. POS materials include table tents, bottle neckers, one-case and three-case BINs, and shelf talkers. When the QR code is scanned upon purchase, it launches Noble Oak’s “Gift a Tree” landing page to virtually gift a tree to the recipient with a personalized holiday email. Participating retailers showcase POS case bins, as well as through tastings, including at Haxton’s Kent Liquors, Charlestown Wine & Spirits, Point Wine & Spirits, Wyoming Package Store, Kingstown Liquor Mart, Gold’s Wine and Spirits, Fifth Ward Liquor, Hill Liquors, Thames Wine & Spirits, Liquor Plus and Patriot Wine & Spirits, among them.



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