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Data Reports Off-Premise Sales Stay Strong

By May 23, 2020Top News

Off-premise sales continued to surge. IRI reported the fourth week of the sector’s sales streak through April 19. Spirits sales were up close to 40% compared with the year-earlier period on a volume increase of 35%. Within that, whiskies were up 39% by value and 33% by volume, vodka rose 28% by value and 25% by volume, and tequila jumped 58% and 48% by value and volume respectively. The week ending 5/2/20 represented the strongest growth rate for alcohol since the peak coronavirus panic shopping week of 3/21/20. Total off premise alcohol dollar sales in Nielsen measured channels increased +32.0%. Spirits led growth at +38.6%, followed by wine at +35.8% and beer/FMB/cider at +28.1%, up +6.3% vs. prior week, with beer specifically at +18.6%. Purchase frequency as measured by shopping trips per household is down compared to a year ago, but alcohol purchases are up +18% compared to last year. In the on-premise sector, Nielsen data showed that while 62% of consumers surveyed said they ordered takeout or delivery in the past two weeks, only 9% added alcohol to their orders. Consumers ages 21-34 were nearly twice as likely to have added alcohol to a food order.





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