Onda Tequila Seltzer named Tom Schlachtenhaufen as President and Chief Commercial Officer. Schlachtenhaufen joins Onda with 25 years of industry experience that began with Diageo where he spent 13 years in roles including Vice President of Trade Marketing and Vice President of National Accounts. He then joined Stoli Group USA as Senior Vice President of Sales and played a key role in expanding its U.S. operation. In 2015, Schlachtenhaufen became the Head of Sales at High West Distillery, leading to its sale to Constellation Brands. Most recently, he served as Executive Vice President of Sales at Sagamore Spirit, the rye whiskey owned by Under Armour Founder Kevin Plank, where he built and led the commercial organization. In his new position, Schlachtenhaufen will lead all aspects of the commercial business including sales and trade marketing.