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Paddy Irish Whiskey Introduces Two New Flavored Whiskeys

By November 19, 2013Top News, New Products

Paddy Whiskey, a 233-year-old authentic Irish whiskey, introduced two new flavored whiskey blends to its portfolio, Paddy Bee Sting and Devil’s Apple. With the “sweet honey taste” of Bee Sting and the “cinnamon apple kick” of Devil’s Apple, both new flavors be enjoyed either on their own or mixed.

“The whiskey category continues to post record growth with the Irish whiskey (+22%) and flavored whiskey segments (+94%)  leading the charge,” said Tina Reejsinghani, Brand Manager, Irish Whiskey, Pernod Ricard USA. “Paddy combines the best of both worlds to create two new flavored whiskey blends that, while grounded in authenticity and Irish heritage, are smoother and more accessible to consumers (LDA+ – 29 year olds) entering the whiskey category.”paddy_apple copy paddy_honey copy

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