Tequila el Jimador updated its bottle aimed at “expanding the brand’s footprint.” Tequila el Jimador’s evolution in packaging design presents a new premium look to match the quality of the product. The revamped bottle features a dynamic embossed illustration of the iconic Jimador, a figure that represents the hard work and dedication to craftsmanship displayed by the master agave harvesters. The slightly modified body of the bottle features stylized, pronounced corners at the shoulders and base, giving the body of the bottle a sleek, modern appeal. Some of the other design changes include a bigger bottle size, smaller streamlined, colored metallic label design to showcase more of the premium tequila,  and uniform caps, all aimed at creating a better presence on the shelf. All bottle sizes will be evolving to the new packaging and will maintain the same price point.