Palm Breeze, Canada’s top-selling ready-to-drink (RTD) brand, is now available in Rhode Island through C&C Distributing. A kickoff party at Dave & Busters in Manchester, Conn, heralded its regional arrival in time for spring on March 19, 2015. Targeted towards the 11 million U.S. female consumers of flavored malt beverages (FMBs) and Millennials, Palm Breeze uses a neutral malt base that drinks similarly to a high-end vodka with a short, crisp, clean taste, allowing its natural fruit juices and flavors to come through. Palm Breeze is available in the state in two tropical fruit flavors: Ruby Grapefruit and Pineapple Mandarin Orange. Palm Breeze is produced by Mark Anthony Brands, Inc.
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- C&C Distributing of Rhode Island Sales Team, including Bob Zannella, Scott Dulieu and Keith Morris of the C&C Leadership Team.
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- Greeters at the event held on March 19, 2015.
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- Andrew Bussiere, Paul Jansky, Tim McGovern and Bill Nelson, all with Mark Anthony Brands.
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- Palm Breeze flavors on display.
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- Samples are readied for the sales education meeting.
Photos by Michael Lueng.
