BEVCOMMUNITY

Connect with the local beverage industry. Trade news, trends and insights.

Patrón Appoints Vergara President

By December 2, 2020Top News, VIPs

Bacardi Limited appointed Mauricio Vergara as President and COO of Patrón in October. A seven-year Bacardi veteran, Vergara has a diverse background serving in leadership positions across marketing, commercial and general management in both mature and emerging markets. Vergara will report to CEO Mahesh Madhavan and joins the company’s Global Leadership Team. Most recently, Vergara served as Managing Director for Bacardi-Martini Australia and New Zealand, while also leading the international integration of Patrón following the acquisition of Patrón Spirits International AG and its Patrón brand by Bacardi in 2018. Vergara will drive the company’s efforts to accelerate growth in the U.S. market, while simultaneously leading expansion internationally. He will also directly oversee the expansion and management of the Hacienda Patrón brand home in Atotonilco el Alto in the highlands of Jalisco, Mexico.

 

« | »