Bacardi Limited announced the retirement of Ed Brown, President and Chief Executive Officer of Patrón Spirits International and The Patrón Spirits Company, as of December 31, 2018. During his nearly 20-year tenure, Brown led the brand’s massive expansion, growing from 118,000 cases sold in 2001, to become the world’s largest ultra-premium tequila with more than two million cases sold annually. “It is only fitting that we should describe the career of the man who created the enduring tagline ‘Simply Perfect’ as nothing short of that,” said Barry Kabalkin, Vice Chairman of Bacardi Limited and a member of the board of directors of Patrón since 2008.