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Patrón Spirits Elevates the Tequila Category with Roca Entry

By October 1, 2014Connecticut, Top News, New Products
Edgar Garcia, Vice President, Finance and Chief Financial Officer, CDI; Kelly Scofield, Business Manager, CDI; Brian Albenze, President, CDI; Teresa Herbert, Regional Vice President, Patrón Spirits Company; Amanda Pekar, Account Development Specialist - Patrón, CDI; Steve Baye, Vice President of Business Management and Marketing, CDI; Mike Evans, On-Premise Division Manager, CDI; and Pete Kawulicz, Business Manager, CDI.

Edgar Garcia, Vice President, Finance and Chief Financial Officer, CDI; Kelly Scofield, Business Manager, CDI; Brian Albenze, President, CDI; Teresa Herbert, Regional Vice President, Patrón Spirits Company; Amanda Pekar, Account Development Specialist – Patrón, CDI; Steve Baye, Vice President of Business Management and Marketing, CDI; Mike Evans, On-Premise Division Manager, CDI; and Pete Kawulicz, Business Manager, CDI.

Connecticut Distributors, Inc. (CDI) launched the new, complex artisanal tequila from Tequila Patrón, called Roca Patrón, produced from the tahona stone-milled process. Crafted from only the highest-quality 100 percent Weber Blue Agave, each tequila in the new Roca Patrón family – Roca Patrón Silver, Roca Patrón Reposado, and Roca Patrón Añejo – is traditionally handcrafted at a specific proof, higher than the core line of Patrón tequilas, to create a balance of flavors. The Roca Patrón tequilas are “enjoyable neat or on the rocks, but are also ideal for making distinctive and tastefully original cocktails.” Exclusively sold by Connecticut Distributors, Inc.

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