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Pernod Ricard Now Holds Majority Stake in Avión Spirits

By July 11, 2014Top News

tequila_avionPernod Ricard USA has completed the acquisition of a significant majority stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión from its joint-venture partner Tequila Avión. The transaction reflects Pernod Ricard’s growth ambitions in the United States, the largest market of the group. Bryan Fry, chief executive officer of Pernod Ricard USA said, “Avión is an important brand in Pernod Ricard USA’s portfolio and we have great confidence in its future. With our increase in ownership we are pleased to further strengthen this partnership to continue to build a successful brand in the years ahead.”

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