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Pernod Ricard USA Sponsors 2014 Tales’ Cocktail Apprentice Program

By March 12, 2014Top News

Pernod Ricard USA will be the exclusive sponsor of the 2014 Tales of the Cocktail Apprentice Program. The program is designed to provide enthusiastic bartenders the chance to develop their craft side-by-side with some of the world’s most renowned mixologists during the 2014 Tales of the Cocktail event, running July 16 through July 20.

The Cocktail Apprentice Program (CAP) was established in 2008 to support the Tales educational seminars cocktail making needs. Each year, the CAP team makes batched cocktails for over 75 events in four days each with 100 to 1000 attendees. A team of approximately70 apprentices are chosen from around the globe based on applications submitted directly to Tales of the Cocktail. This team and the role they fulfill are a key focus and critical component of the Tales of the cocktail event and the CAP culture.

Pernod Ricard USA’s proprietary BarSmarts program is a unique bartender training and education program that targets the profession at all levels through two formats of accredited training and education. Chris Patino, brand education director for Pernod Ricard USA, said, “To BarSmartsdate, we have hosted 33 events and trained nearly 8000 individuals who are truly eager to learn and are dedicated to the craft of bartending. It is a logical and natural transition that we join forces with Tales of the Cocktail to create a great educational experience for a new field of up-and-coming bartenders at the industry’s premier cocktail event.”


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