Pernod Ricard USA launched #EngageResponsibly, a new campaign aimed at discouraging online hate speech. Pernod Ricard USA CEO Ann Mukherjee called on the advertising industry and social media platforms to join a new initiative to help stop the spread of hate speech online and set new standards for responsible advertising. #EngageResponsibly, which is endorsed by the Association of National Advertisers and Global Alliance for Responsible Media, supported by WPP and powered by Salesforce technology, will use the power of collective action to help make social media environments safe and healthy for all users. The campaign is launching in the U.S. on Twitter, Instagram and Facebook in the first release. Hate-reporting services will expand to additional social platforms in the next release cycle. #EngageResponsibly empowers consumers, brands and social media platforms to take tangible actions to prevent the spread of hate speech online.